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Architecture as Experiential Marketing: The Surprisingly Bright Olympic Pavilion by Hyundai and Asif Khan

interior design News / Archdaily
Autor: archdaily Publicado el: 22/02/2018
Architecture as Experiential Marketing: The Surprisingly Bright Olympic Pavilion by Hyundai and Asif Khan

Much has been said about the darkest building in the world, designed by Asif Khan, for Hyundai's Winter Olympic pavilion this year. What?s more surprising about this blackest-of-black pavilion is really how bright it is inside. The imposing facade of Vantablack VBx2 encloses a series of radiant, playful rooms and the entire project is part of a joi...
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Architecture as Experiential Marketing: The Surprisingly Bright Olympic Pavilion by Hyundai and Asif Khan Architecture as Experiential Marketing: The Surprisingly Bright Olympic Pavilion by Hyundai and Asif Khan
  • Source of publication: 22-02-2018

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