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Life & Business: Shannon Whitehead of Factory45

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Life & Business: Shannon Whitehead of Factory45 Life & Business: Shannon Whitehead of Factory45

Life & Business: Shannon Whitehead of Factory45




Shannon Whitehead received her lowest grade ever in her entrepreneurship class in university where she

Shannon Whitehead received her lowest grade ever in her entrepreneurship class in university where she studied journalism. After graduating, she hopped on a plane and traveled the globe as a bartender, living in Australia, Southeast Asia, South Africa and all of the countries in between. Upon returning home, she was so inspired by environmentalism that she decided to launch a sustainable apparel company, running into all of the obvious road blocks along the way. Surprised by how difficult it was to start a sustainable and ethical company, she set out to solve this very problem. Today, Shannon works with aspiring designers and entrepreneurs to launch clothing companies that are sustainably and ethically made in the U.S. through her company, Factory45. She found a need and filled it, creating the very thing that would have helped her when she was launching! Today, Shannon?s chatting with us about her thoughts on criticism, her most embarrassing business moment and what it means to be ?successful.? –Sabrina

Why did you decide to start your own business"
Freedom, passion and purpose. Those have been the guiding principles through three businesses and five years as an entrepreneur.
The last time I had a ?real job? I was an intern at Sports Illustrated in my senior year of college. It was my last time in a typical office setting and the first indication that a traditional career path probably wasn?t for me.
So I?ve really only ever known entrepreneurship. When I saw the alternative ? two-week vacations, cubicle walls, reporting to a manager ? I felt like I had to at least give my own business a shot.

When you first decided to start your own business, how did you define what your business would be"
In 2010, I co-founded a sustainable apparel company for female travelers and minimalists. It was my first experience starting a business and it was essentially a crash course in learning what it takes to create and sell a physical product.
After spending three years setting up a U.S.-based supply chain, I realized that it should be easier for entrepreneurs and designers to start transparent and ethical businesses without having to outsource to cheaper labor overseas.
I started to map out a blueprint of what I felt were the necessary steps to get an apparel company to market. I gathered all of my business resources, connections, factories, sew shops, fabric suppliers, and lessons learned and created an online accelerator program that takes sustainable apparel companies from idea to launch.
I created the program I needed when I was first starting out in the fashion industry.
What was the best piece of business advice you were given when you were starting off"
Without vulnerability, you cannot create.
With as much support as I?ve gotten over the years, there are always going to be the people who say it can?t be done, shouldn?t be done, ...


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Source of news: design sponge
Source of publication: 12-03-2015 06:06
visto: 0

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